Hi, I’m Anish —
A digital marketer, agency builder, and now, a questioner of everything I once knew.

My journey began like many others, with a dream — but no roadmap.
In 9th standard, I started a YouTube channel, curious about how to get people to watch what I created. I didn’t have money for courses or access to experts — just raw curiosity and a deep hunger to learn.

I figured out YouTube SEO.
Then I taught myself how to build websites on WordPress.
I ran a blog, experimented with Google SEO, discovered paid ads.
Everything I learned — from Instagram algorithms to Facebook Ads — was self-taught, picked up through endless testing and free resources.

By the end of 12th, I had a big decision to make:
Continue toward becoming a Chartered Accountant (the “safe” route) —
or follow my obsession with digital marketing, where I’d already built skills, confidence, and momentum.
I chose the road less certain — and it changed everything.

But the next challenge was real: getting clients.

Digital marketing had become overcrowded. Everyone was selling services like vegetables in a sabzi mandi — cheap, quick, transactional. Still, I earned my first few clients in Amritsar, then made a bold move to Delhi to expand my network and exposure.

And in Delhi, everything accelerated.
I worked with startups, creators, influencers. I handled public relations, influencer marketing, growth campaigns, and more — all on a revenue-sharing model where my skills directly impacted results.

People started to know me as “that guy who delivers.”

Everything looked like it was finally working…

…And then, the AI Happened.

Suddenly, the entire landscape shifted.
Tools could now write, design, generate, automate. Agencies started cutting down. Skills that once took years to master could now be replicated by a prompt.

It made me pause.
Not in fear — but in vision.

Yes, things were going well.
But I could see 10 years ahead — and the truth hit me:

“If I keep doing what I’m doing today, I will become irrelevant tomorrow.”

And that’s when I made my boldest decision yet:
To step back.
To become irrelevant for a while —
So I could figure out what the next era of digital marketing looks like.

Why I Started AnishBansal.com

This isn’t a personal brand.
This isn’t a portfolio.
This is a journey in real time.

AnishBansal.com is where I document what I’m learning, unlearning, and questioning.
It’s where I share how I’m rebuilding myself in a world where AI is replacing marketers faster than they can adapt.

Here, I don’t promise you “7 secrets to success.”
Instead, I invite you to learn with me, as I explore:

• How do we stay relevant in the age of automation?

• What skills will truly matter 5–10 years from now?

• How can digital marketing be reinvented — as a career, a craft, and a calling?

My Mission Now

To pause the noise, ask deeper questions, and figure out the future.
To help young marketers, creators, freelancers, and founders understand that success isn’t in doing more, but doing what actually lasts.

I’m not here to teach from the top of the mountain.
I’m here to climb it with you.

If you’ve ever felt like the ground beneath digital marketing is shifting — you’re not alone.
Let’s figure it out together.